The sales associates report to the store mangager and/or assistant store manger.
Sales associates need a passion for and strong knowledge of fashion. They have to know information such as the different fits of certain brands, as well as how to care for each type of fabric. Sales associates need to understand how to perform basic measurements and calculate percentages to inform customers of discounts. Sales associates have to enjoy talking to new people. They rely on their interpersonal communication skills to build rapport with customers and provide them with an excellent shopping experience.